Chara_Branding&Identity
Chara is The work produced was during a 2-month exchange at
UAL (University of Arts London).
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Chara embodies a brand dedicated to crafting bespoke reusable sanitary pads.
Our mission is to foster healthy relationships between women and their bodies
and periods through tailored solutions. The core belief is rooted in the understanding
that each period is different, because every body is different,
thus driving the bespoke nature of the product.
Our branding objective is to connect with a target audience that possesses
the financial flexibility to explore period products.
Chara aims to exude a sense of premium quality, elegance, and inclusivity.
At the heart of our branding lies the theme of joy. Joy, being similar to bespoke,
is subjective to each individual, yet is a force that bridges the connection
between users and the product while creating a community of like-minded individuals.
Chara is The work produced was during a 2-month exchange at
UAL (University of Arts London).
Chara embodies a brand dedicated to crafting bespoke reusable sanitary pads.
Our mission is to foster healthy relationships between women and their bodies
and periods through tailored solutions. The core belief is rooted in the understanding
that each period is different, because every body is different,
thus driving the bespoke nature of the product.
Our branding objective is to connect with a target audience that possesses
the financial flexibility to explore period products.
Chara aims to exude a sense of premium quality, elegance, and inclusivity.
At the heart of our branding lies the theme of joy. Joy, being similar to bespoke,
is subjective to each individual, yet is a force that bridges the connection
between users and the product while creating a community of like-minded individuals.
Chara Pad Product Mock-up
Chara Travel Case
Chara Soap Product
Final Advertisment Poster
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